What is Ideation?

Our definition of Ideation is the process of creating innovative approaches to traditional communication deficiencies. Its purpose? To ensure business objectives are identified, planned for and achieved through creative services. It’s the research, planning, experimentation and collaborative brainstorming for the sole purpose of executing a campaign in the most fruitful ways. We love experimenting with new technologies and delivering traditional messages that gain buzz throughout your target audience’s community.

How it Works

All of our Ideation, Strategy Consulting and Execution services are available a la carte on either an hourly or retainer basis. Some clients hire us hourly for a particular project and for the specific services they need. Other clients retain us monthly to keep their strategies in line with long-term goals and overall objectives. If you need something new, our team of “brains” are at your disposal during the consulting process regardless of the arrangement you prefer.

Who Should Use These Services?

In short, anyone and everyone who has or plans to build a website that serves a specific purpose. We’re not talking about Joe’s Toothpick Factory down the street who simply needs a professional presence; we’re talking about internet start ups, eCommerce retailers, companies who want to attract business online and anyone else who wants a user to take action on their site. Our services are designed to convert raw visions and great ideas into realistic and attainable action plans.

Interactive & Social Media Strategy Consulting

Need help making the most of your website? Not quite sure how to monetize social media efforts? Looking to expand your brand’s reach throughout the community? Talk to us about how we can help your company get recognized and turn everyday customers into brand evangelists. And by opening your doors to the social world, we can even turn the haters into believers. In fact, we specifically hunt these people down to make it so. Social media is a powerful tool and when used correctly it can yield great results with minimal costs.

Areas of expertise:

  • Social media audit & analysis
  • Optimization & management
  • Brand recognition through continuity
  • Community building & social networks
  • Buzz creation & consumer insight
  • Public & 1-to-1 user communications
  • Blog design & content strategies
  • Content seeding & syndication
  • User-generated content
  • sCommerce & selling on Facebook
  • Feedback forums
  • Online promotions & contests
  • Social & mobile apps for brand building
  • Monetization & ROI
  • Traffic & lead generation

eCommerce/mCommerce Strategy Consulting

Have a great product and want to sell it online? Already have a site but not getting what you want out of it or just want it to do more? Comparing feature lists of eCommerce software, but don’t really know where to start? Hire us to help you identify the best platforms available based on your requirements, plan the features that will maximize sales and craft the online marketing efforts to drive traffic and convert customers.

Areas of expertise:

  • Platform & feature recommendations
  • Conversion optimization best practices
  • Effective navigation structures
  • Up-sell/cross-sell strategies
  • Competitive analysis
  • Shopping cart abandonment strategies
  • Monetization strategies & ROI tracking
  • A/B multivariate testing
  • Effective product page design
  • Back-end automation
  • Using social media effectively
  • Affiliate marketing
  • Product syndication
  • Customer incentive & reward programs
  • SEO/SEM/PPC strategies

Site Planning, Project Management & Execution

We’ll be the first to tell you that building something from nothing is difficult. We often are approached by clients who have a great idea for a website, but lack the technical know-how to successfully build the site they want. They simply don’t build large-scale websites everyday and don’t have the industry experience to see their ideas come to fruition. Our planning and execution services are designed to help and we offer our unbiased and objective expertise to ensure your ideas are executed successfully – even if we aren’t contracted to actually build the site. We assist with project planning and can even manage it on your behalf throughout development.

Content Strategies & Creation

Content is king. Good, engaging, brand-centric content should be the core of most campaigns. Our team can help you create the message and theme of your content even before content creation begins. And what exactly is content? It’s the videos, screencasts, multimedia, images, animation, audio and engaging copy that works together to deliver your campaign’s universal message. Don’t let your content be an afterthought – hire us to help you strategize and create the content that will power your next campaign.

Wanna Talk?

Drop us a line if you’re interested in working with us or want to learn more about what we do.