You are here: Home » What We Do » Internet Marketing

We design and execute targeted marketing initiatives through a holistic approach.

Internet marketing isn’t just optimizing your website for search engines. Unfortunately your website is not Kevin Costner and the saying “If you build it, they will come” does not apply. Successful internet marketing plans are crafted holistically and different approaches are used (and abandoned as needed) to achieve the desired results. This more often than not includes a unique mix of design and strategy services that test, evaluate and continuously optimize specific tactics that are part of the larger campaign. Internet marketing is not only about generating traffic, it’s about converting visitors into customers.

How it Works

Just like our Strategy services, all of our internet marketing services are available a la carte on either an hourly or retainer basis. However, we typically don’t contract for specific services (unless the deliverable is extremely finite). Why? Focusing on one approach doesn’t help anyone. We hate to restrict ourselves to working on a single service that may or may not be effective for our clients. We find it’s better for everyone to hire us as your marketing team for a specific amount of hours (or a retainer) so we can focus on the bigger picture and launch micro-campaigns to identify what truly works.

Search Engine Optimization & Marketing (SEO/SEM)

Get found for keywords that are brand-and-service relevant. Most purchasing decisions start with a simple search.

Social Media Marketing

Expand your company’s reach through brand-centric campaigns. We are often asked, “why does my company need to be on Twitter (or any other social media site)?” While the are many reasons why, the most critical reason is because your customers and potential customers are there. Don’t fight an uphill battle and force the world to find your site – market to them at the places they already are!

Areas of expertise:

Conversion Optimization

You know what you want visitors to do when they arrive at your website, but do they? Is your site intuitive enough to guide users every step of the way while constantly “selling” them? Conversion optimization is the process of continuing to optimize a website after its launch for conversions (sales, submitted leads, etc.) through data analysis and testing. It not just what looks good, but what actually does the job most efficiently.

Areas of expertise:

Experiential Marketing

Experiential Marketing is a relatively new face to internet marketing. What is it? It’s essentially Relationship Marketing that uses your current client base as a platform to market. It’s often said that existing customers are the life-blood of small businesses – so why not leverage your most important asset to gain new business? Internet technology is making it easier than ever to do so.

Areas of expertise:

Wanna Talk?

Drop us a line if you’re interested in working with us or want to learn more about what we do.